What's the Deal with Dr. Phil?

Ok, so what is the deal with this guy. Why is his show so popular? He disguises his show as a therapy/help program when all it is is entertainment for the bored. He is NOT a Therapist and most have got his "Dr." at that Wanda Finkleman Psychological Doctorates/Cosmetology school. Anyways if you like Dr. Phil, that's fine. It's like people who "like" the news for entertainment value. But if you think you are getting smarter by watching it...think again. They are selling you toilet paper....not therapy